Peach Ring

2023

Graphic Design III

Collaborated with another student to develop our own unique shopping app. Peach Ring is a makeup shopping app designed to be better than the leading makeup applications.

Logo

Primary Logo

The peach ring brand's mission was to display a beauty brand that is accessible, community driven, and inclusive. I decided to name our brand peach ring because it symbolizes the soft and girly community ring we wanted to attract.

Brand Elements

Font

Color

User Personas

My partner and I interviewed with individuals within the brand's demographic to discover which competitor shopping app was their favorite and how we could improve shopping for makeup. User personas then participated in a user test where they created an account on our application, chose a product, and added it to shopping cart. This provided us with feedback to improve the final version.

Napkin Sketch

Mapping out user flows that include the following:

1. Log in to app /Create an account
2. Search for a product, brand or collection
3. Add/remove product to cart
4. Create a shopping list
5. Share a product with a friend
6. Add a product to a favorites list and access the list or edit it
7. Browse new products and bestsellers and add selections to shopping cart
8. Access product details to view an brand
9. Access profile to update username, email or contact info
10. Sign out of the app
11. NEW: One flow that is specific to our value proposition

Wireframes

The peach app includes over 40 different wireframes divided into five sections: home page, favorites, search, community, and profile. After users create an account they are prompted to a profile quiz based on skin type, skin concern, and makeup style that determines which community they will join. The community page allows for user engagement and discovering new products that best suit the user.